What does an Art Gallery provide to an artist in the age of the internet? Photo of Mark Ruffalo & Keira Knightley walking the streets of New York City in the film Begin Again

Now that we’ve done everything ourselves, how come you still get 9 out of every 10 dollars for my record?

Physical Art Gallery

In the 20th century an art gallery exhibition meant a few things for an Artist / Artwork:

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July 26, 2014



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Ron Hays -electromedia artist

Today’s large scale projections, whether they are the massive projection mapping projects onto entire buildings (or in some cases multiple buildings) has evolved from a number of projections beginning with the shadows cast by campfires by early humankind. These were the beginnings of using technology (in this case a campfire) as an illumination source for the projection of manipulated manmade…

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June 27, 2014
Edie M. Sedgwick

Edie Sedgwick's horoscope, star chart, birth chart, 4/20, 1943
Born: April 20, 1943, 9:47 AM
in: Santa Barbara (CA) (United States)
Sun: 29°44′ Aries AS: 27°27′ Gemini
Moon: 2°41′ Scorpio MC: 8°18′ Pisces
Dominants: Gemini, Pisces, Aries, Mars, Mercury, Sun
Houses 11, 12, 9 / Water, Air / Mutable
Chinese Astrology: Water Goat
Numerology: Birthpath 5
Height: 5′ 4″ / 163cm
Also born on 4/20:Adolf Hitler, Carmen Electra, Miranda Kerr, Yaguel Didier,…

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Dean & Britta: 13 Most Beautiful Songs

Screen Tests

You probably know that Andy shot nearly 500 Screen Tests! The few available online I’ve featured here on Edie Pink. Andy showed the films silently. He never put any music to them. Sort of. When screened at The Factory there could be music and other ambient sounds. And as projections at Velvet Underground performances and Exploding Plastic InevitableMultiMedia events they were again…

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June 21, 2014


  • Welcome to the Warhol Issue of MOOC Magazine!
  • Welcome to the Summer Solstice (Winter in South Hem.) Issue of MOOC Magazine!
  • Welcome to the Inaugural Issue of MOOC Magazine!
4 panel image featuring a painting of Isabella Medici, a video screen cap of Glyn Davis, a black-and-white photograph of Edie Sedgwick, and a video screen cap of Gary Needham

Isabella Medici, Editor • Glyn Davis, Warhol MOOC Instructor • Edie Sedgwick, Editor • Gary Needham, Theme Essay Author


The focus of this Inaugural Issue of MOOC Magazine! is the creative output of Glyn DavisWarhol MOOC from University of Edinburgh / Coursera.

[testimonial company=”Medici University” author=”Isabella Medici” image=”http://mooc.mediciuniversity.co.uk/wp-content/uploads/2014/05/IsaBia-600x600.jpg”]

Welcome to MOOC Magazine’s Warhol Issue! Following a wonderful MOOC experience designed and led by Glyn Davis of University of Edinburgh / Coursera, we’re happy to present work from a number of MOOC participants.

[/one_half] [one_half_last]
[testimonial company=”Edie’s Farm” author=”Edie Sedgwick” image=”http://mooc.mediciuniversity.co.uk/wp-content/uploads/2014/05/EdieLaugh-600x600-150x150.jpg”]

What an emotional roller coaster Warhol MOOC has been for me! Dr. Glyn Davis has taken the MOOC format far beyond lecture mode or “Doc on a Laptop” and had an amazing presence and interaction with his 24,054 students!


Theme Essay by Gary Needham

[button color=”silver” link=”http://mooc.mediciuniversity.co.uk/warhols-childhood-scrapbook/”]Nothing Special: Warhol’s Childhood Scrapbook[/button]

Portrait photo of Shirley Temple autographed to Andy Warhol

Shirley Temple

Gary Needham of Nottingham Trent University, co-editor with Glyn Davis of Warhol in Ten Takes, has written an inspiring introductory essay for us! In Nothing special: Warhol’s childhood scrapbook Needham encourages us to explore beyond Canonical Warhol into the deeper, less traveled parts of his massive oeuvre.

Remembering Ultra Violet

[button color=”purple” link=”http://mooc.mediciuniversity.co.uk/ultra-violet/”]Ultra Violet[/button]

Ultra Violet

Ultra Violet

As we were putting the final touches on this Warhol Issue of MOOC Magazine, we received the sad news that Factory Superstar Ultra Violet passed away on Saturday, June 14, at the age of 78. We’ve set up a page with a few small memories of her and invite you to leave a message.


[button color=”blue” link=”http://mooc.mediciuniversity.co.uk/kiss/”]Kiss[/button]
It’s taken Art History a long time to begin to give Warhol Films equal consideration with Warhol Painting. Glyn Davis certainly strove for that in Warhol MOOC, and while the contributions here don’t quite represent proportionality yet, we do have a wonderful consideration of Andy Warhol’s Kiss from Nuriya Sagiyeva.

Polaroid photograph of Andy Warhol in drag.

Self-Portrait in Drag


[button color=”blue” link=”http://mooc.mediciuniversity.co.uk/self-portrait-drag/”]Self-Portrait in Drag[/button]
In the days before digital photography, Edwin Land’s Polaroid Instant Photographs were embraced by both professional and amateur photographers. Of all the photographers who used the miracle of instant images, perhaps no one is more iconically associated with Polaroid cameras than Andy Warhol. Here are Jennifer Walk’s reflections on Self-Portrait in Drag, from the series of 356 Polaroids shot by Christopher Makos on two days in October 1981.

Album Covers

[button color=”orange” link=”http://mooc.mediciuniversity.co.uk/velvet-underground/”]The Velvet Underground & Nico[/button]

Offset lithograph, collage and relief print banana, used on album sleeve for The Velvet Underground & Nico, March 1967 (USA release date)

The Velvet Underground & Nico

Andy Warhol created over fifty album covers during his career! Among them such classics as The Rolling Stones’ Sticky Fingers featuring a crotch photo of denim jeans with a working zipper. Back in the day record collectors noted how aggressive Warhol’s zipper was, attacking any other records that dared to brush up against it. Of all his cover art, none has been more celebrated than Warhol’s peelable banana cover for The Velvet Underground & Nico, 1967. Alan Mansfield shares the story with us.

Public Art

[button color=”orange” link=”http://mooc.mediciuniversity.co.uk/northpark-warhol/”]NorthPark Warhol[/button]
Unlike his infamous 13 Most Wanted Men, Andy Warhol’s installation at NorthPark Center in Dallas isn’t one he designed as an installation. It’s 10 screenprints that Mall developer Raymond Nasher installed there. Once again Warhol finds collaborators! Christopher Longoria heads out to the mall to see the art and ends up becoming a bit of a Joshua Bell in the DC Metro social provocateur.


[button color=”red” link=”http://mooc.mediciuniversity.co.uk/flowers-1964/”]Flowers[/button] [button color=”red” link=”http://mooc.mediciuniversity.co.uk/ethel-scull-36-times/”]Ethel Scull[/button] [button color=”red” link=”http://mooc.mediciuniversity.co.uk/last-supper/”]Last Supper[/button] [button color=”red” link=”http://mooc.mediciuniversity.co.uk/dollar-sign/”]Dollar Sign[/button]

Andy Warhol with Flowers

Andy Warhol with Flowers

Mirroring popular culture, the largest part of our MOOC Magazine Warhol Issue is indeed focused on Warhol’s enormous painting output. Jade Knights writes about Flowers, Linda Shuttleworth about Ethel Scull 36 Times, Denis Jones about Last Supper, and Americo Neves about Dollar Sign.

Death & Disaster

[button color=”black” link=”http://mooc.mediciuniversity.co.uk/green-car-crash-1/”]Green Car Crash[/button] [button color=”black” link=”http://mooc.mediciuniversity.co.uk/flash-november-22-1963/”]Flash[/button] [button color=”black” link=”http://mooc.mediciuniversity.co.uk/electric-chair/”]Electric Chair[/button]
Within Warhol Paintings a number of MOOC Authors have been drawn to Warhol’s Death & Disaster series (as have enormous sums at recent art auctions!) Carron Riach writes about Green Car Crash, Paul Beaudoin about Flash, and Ian Hazzard about Electric Chair.


[button color=”green” link=”http://mooc.mediciuniversity.co.uk/little-bird-told/”]A Little Bird Told Me[/button] [button color=”green” link=”http://mooc.mediciuniversity.co.uk/andy-warhol-vs-jack-bauer/”]Andy Warhol vs Jack Bauer[/button] [button color=”green” link=”http://mooc.mediciuniversity.co.uk/edie-sedgwick/”]Edie Sedgwick[/button]

May 1, 1965: Andy, Edie, Chuck & Gerard in bed in a Paris hotel while waiting for Andy’s Flowers show to open at Gallery Sonnabend.

May 1, 1965: Andy, Edie, Chuck & Gerard in bed in a Paris hotel while waiting for Andy’s Flowers show to open at Gallery Sonnabend.

Finally Edie has given us a few harder to classify pieces. First A Little Bird Told Me which is a collection of Glyn Davis’ tweets during the weeks of Warhol MOOC, then Andy Warhol vs Jack Bauer, Edie’s imaginary Epic Rap Battle of History wherein she contemplates who America’s greatest torturer is, and finally Edie Sedgwick which is a consideration of Edie as an Andy Warhol work of art.

Your Turn

Thank you for visiting the Warhol Issue of MOOC Magazine! We hope you enjoy it and please do comment on any of the articles. None of the authors here are paid for their contributions and most aren’t working on tenure or promotion, these are truly acts of love. Everyone will be pleased to continue the dialog through your comments.

See You Soon!

MOOC Magazine! is published quarterly on each Solstice / Equinox. Please join us again on September 22, the Northern Hemisphere’s Autumn Equinox, and the Southern Hemisphere’s Spring Equinox, for the Practice Based Research In the Arts Issue, featuring the creative output of artist-scholars from Leslie Hill & Helen Paris’ MOOC from Stanford University / NovoED.

Creatively Yours,

Isabella Medici, Baroncelli Villa, Florence
Edie Sedgwick, Corral de Quati, Santa Barbara

Warhol: Introduction & Table of Contents Welcome! Welcome to the Warhol Issue of MOOC Magazine! Welcome to the Summer Solstice (Winter in South Hem.) Issue of…

Dollar Sign

June 19, 2014
Andy Warhol, Pop Artist

27 years after his death, Andy Warhol (1928 – 1987) continues to be one of the world’s most popular artists. I say “popular,” because he is referred to as the king of Pop Art, an art movement running from the 50s to 80s. His position is parallel to other artist from other eras: Leonardo daVinci and the Renaissance, Claude Monet and Impressionism, Pablo Picasso and…

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The Velvet Underground & Nico

Warhol’s Banana

Applied to the front of the first album recorded by rock band The Velvet Underground, the “banana” logo on a white ground, with its bold Andy Warholcredit, went against the style of album covers in 1967. The band is not named on the front, there is no photograph, no album title – all this was moved to the back cover, to give prominence to the Warhol image. The gatefold sleeve may…

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Self-portrait in Drag

June 17, 2014
Kinky Boots polaroid photo of Andy Warhol in Drag

Self-Portrait in Drag, 1981, Polaroid, 10.8 x 8.6 cm, The Andy Warhol Museum

On Thursday, I drove in traffic, through the rain into NYC to enjoy the Broadway musical Kinky Boots,in which a drag queen comes to the rescue of a man who, after inheriting his father’s shoe factory, needs to diversify his product in order to save the business. Watching the play I was struck by the themes of…

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June 16, 2014

As we were putting the final touches on the Warhol Issue of MOOC Magazine, we received the sad news that Factory Superstar Ultra Violet passed away on Saturday,June 14, at the age of 78.

We’ve set up this page with a few small memories of her and invite you to leave a message. If you’d like to leave a thought or message, send it, with Your Name, an optional location like “Edie’s Farm” or “Santa Barbara, CA” and a photo of yourself, to just.me@edie.pink and we’ll add you to this page.

[testimonial company=”Medici University” author=”Isabella Medici” image=”http://mooc.mediciuniversity.co.uk/wp-content/uploads/2014/05/IsaBia-600x600.jpg”]

Farewell Ultra Violet. Your career was so long and amazing. You were always so beautiful. Yet for all the achievements of the past, you kept your focus on the future. I hope we can follow your lead and make art that moves us into a brighter, more “Ultra Violet” future.

[testimonial company=”Edie’s Farm” author=”Edie Sedgwick” image=”http://mooc.mediciuniversity.co.uk/wp-content/uploads/2014/05/EdieLaugh-600x600-150x150.jpg”]

Oh no! You lived almost 3 times as long as me, but it’s still so short! You always said such kind things about my downfall. Somehow you were a deep, rich part of that crazy 60′s scene, but unlike myself and others, you found a way to survive and be so creative for so long. We’ll miss you, but we’ll never forget you.


Cool Hunting Video: Ultra Violet from Cool Hunting on Vimeo.


Ultra Violet As we were putting the final touches on the Warhol Issue of MOOC Magazine, we received the sad news that Factory Superstar Ultra Violet passed away on Saturday,June 14, at the age of 78.

Northpark Warhol

June 15, 2014
photograph of 10 Andy Warhol serigraphs in a 5 x 2 grid on a wall in Texas

Northpark Warhol

NorthPark Center, Dallas

I discovered that the upscale NorthPark Center in Dallas has an art collection that includes 10 Warhol serigraphs,

The NorthPark Center art collection features major works by renowned artists including Andy Warhol, Frank Stella, Joel Shapiro, Jim Dine, Jonathan Borofsky, James Rosenquist, Antony Gormley, Barry Flanagan and Beverly Pepper, among others.…

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Andy Warhol vs Jack Bauer

Photograph of Jack Bauer pushing a man up against a wall and strangling him

Jack Bauer in action

Inner Compass

America loves its larger than life superheroes who don’t bother to play by the rules because their own inner compass trumps any laws made by bureaucrats to control ordinary people. Andy Warhol is an artist. Jack Bauer is a spy. Their job titles are different but each is on a quest for truth. The favored truth extracting technique for both Andy and Jack is…

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Edge of Tomorrow

June 14, 2014

Edge of Tomorrow poster with text "Live. Die. Repeat." superimposed over of Tom Cruise and Emily Blunt ready for battle.

Groundhog Day

Illustration for the film Groundhog Day featuring an illustration of Bill Murray surrounded by hand lettering reading, "It's always February 2nd and there's nothing I can do about it."It’s been 21 years since Groundhog Day. Emily Blunt was 10 when it was released in 1993. Hollywood loves time travel: The crew of The Enterprise does it all the time, and the late Paul Walker won the girl of his dreams by visiting 1357 and surviving The Hundred Years War in Michael Crichton’s Timeline. In The Butterfly EffectAshton Kutcher tries to fix things and gets them ever…

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June 12, 2014
(Andy Warhol, Flowers, 1964, acrylic and silkscreen ink on linen, 24  x 24 inches,  ©2012 The Andy Warhol Foundation for the Visual Arts, Inc./Artists  Rights Society (ARS), New York)

(Andy Warhol, Flowers, 1964, acrylic and silkscreen ink on linen, 24 x 24 inches,
©2012 The Andy Warhol Foundation for the Visual Arts, Inc./Artists Rights Society (ARS), New York)

Flowers was Andy Warhol’s first major public show with Leo Castelli in New York, Fall of 1964. They were a series of square canvas reproductions with no fixed upright allowing freedom for orientation of the artworks, singularly and as a series. Andy also explored new techniques and media including screen-printing, pencil, hand painted acrylics, color-blocking and fluorescent paint.

The Flowers were based on a colored photo of hibiscus blossoms taken by Patricia Caulfield, found in the June 1964 issue of “Modern Photography” with an article on Kodak color processors (see images below). Caulfield sued Warhol for using these images. He offered her two sets of Flowers but was declined and a cash settlement was made.

Andy realized that he had to be very careful about appropriating for the fear of being sued again. He opted to start taking his own photographs. His entry into photography vis-a-vis his creation of silkscreen paintings was done out of necessity

Gerard Malanga, in Andy Warhol Photography, The Andy Warhol Museum (1999:116)



Good artists copy. Great artists steal.

Pablo Picasso

Andy Warhol, acetate mechanical for 82-inch Flowers, 1964,  Ink / acetate / Bristol board, overall 10" x 14" photo courtesy The Andy Warhol Museum

Andy Warhol, acetate mechanical for 82-inch Flowers, 1964, Ink / acetate / Bristol board, overall 10″ x 14″ photo courtesy The Andy Warhol Museum

After his Death and Disaster series (1962-1963), Henry Geldzahler remembers saying,

Enough death and disaster, Andy, it’s time again for life. – Andy: What do you mean? – I serendipitously picked a magazine off the floor and flipped it to a two-page advertisement with a color photograph of flowers

Henry Geldzahler, Making it New: Essays, Interviews and Talks, New York, 1994, p. 39

And just like that, Andy took that picture (two-page foldout) and used it. Cropping it into a square, the original seven flowers became four, and he cut, rotated and replaced a flower to fit (see acetate mechanical above) and began color-blocking each blossom. Composed without a horizon or foreground, the flowers hover over the dark foreboding background abyss of black and green grass.

Andy Warhol with Flowers

Between June and July 1964, his “Factory” became an assembly line dedicated to the fabrication of Flowers. With his modern execution of silkscreen printing, Warhol was able to remove himself somewhat from the artistic process (be more a machine), and rendered his Flowers as mass-produced and manufactured.

While Warhol did the Large Flowers paintings himself, he employed a legion of assistants to manufacture 900 smaller Flowers, finishing up to 80 a day (various sizes, colors and arrangements).

Warhol said

Friends come over to the Factory and do the work with me.

“Sometimes there’ll be as many as fifteen people in the afternoon, filling in the colors and stretching the canvases.” (Op. cit, p. 193)

Repeating the same flowers with different colors and treatments, the singles became gardens. For the Leo Castelli show he filled the entire room with these decorative blooms. There was beauty everywhere and people were intrigued with the repetition and pattern. That once unremarkable photo became an iconic series of paintings, Dealer Ivan Karp recalls. The show was a complete success with every painting sold.

Andy had painted flowers before (above) but this series was far more abstract. These happy childlike bright flowers gave an initial impression that he had left behind his deep obsession of death with his repeated gruesome depictions from previous exhibitions, but when you peered past the flat, motif Day-Glo blossoms, you found a consuming blackness still percolating there within the grass, a ripple echoing within the subconscious.

The flash of beauty that suddenly becomes tragic under the viewer’s gaze. The garish and brilliantly colored flowers always gravitate toward the surrounding blackness and finally end up in a sea of morbidity. No matter how much one wishes these flowers to remain beautiful they perish under one’s gaze, as if haunted by death.

J. Coplans, *Andy Warhol: The Art. exhibition catalog, Pasadena Art Museum (1970:52).

Taking on an age-old tradition of still-life flowers, Andy aligned himself with the likes of Monet, Van Gogh, Matisse and Picasso.

David Bourbon described Flowers as “cut-out gouaches by Matisse set adrift on Monet’s lily pond”.

With Flowers, Andy was just trying a different subject matter. In a funny way, he was kind of repeating the history of art. It was like, now we’re doing my Flower period! Like Monet’s water lilies, Van Gogh’s flowers, the genre.

Gerard Malanga, in D. Dalton, A Year in the Life of Andy Warhol, London (2003:74

He then manipulated his blooms, transforming them, Waholing them, abstracting their form, simplifying, multiplying and with the revolutionary art of silk-screening and replication, made them his.

Warhol Flowers inspired art:

Personal Views

Personally I found myself interpreting the flowers as Andy Warhol’s friends. As single painting or a garden, the flowers showed grouping that could symbolize Andy’s parties, groups, loners, individuals, and of himself. He loved people and surrounded himself with them, but he always remained aloof. Yet, they were his flowers, his happiness, his joy. That smaller flower (purple in this painting), he rotated and placed, appears separated like Andy. I think thats how he felt being so shy but really he was the bigger flower (the orange one), with the other grouped around him like a moth to a flame. His light (the flowers/friends) stopped him falling into the darkness (the background).

By the way I never got to say why I chose this artwork … well it was more a series since they were all glorious. I appreciate and am inspired by artists that can simplify their work. I’m a clutterbug inside and out and I’m forever wrestling with the over-complication of everything and unnecessary garbage. (This fact is presented here shown that with more time on my hands I redid and expanded my submission with pictures after the deadline was extended lol – for those of you that saw the first copy). Anyways, I love all of Andy Warhol’s work, each in it’s own unique way, but I chose Flowers because of its childlike simplicity and uncomplicated design. Yet it still has a story and deepness behind it. It just reaffirms with me that art is about “creativity” and the idea and concept, not always about how skillful you are with a pencil or a brush. I just like elegant simple graphic things. They just seem much more “clever” than even the most amazing paintings that catch your breathe. I like that. And thats what I like most about Andy Warhol.

Flowers, 1964 Flowers was Andy Warhol’s first major public show with Leo Castelli in New York, Fall of 1964.

Nothing special: Warhol’s childhood scrapbook

Following the MOOC course many of you have begun to explore the artworks of Warhol in your essays, articles, and commentaries. You will be drawn to your own Andy through the ways in which specific works speak to your interests, concerns and passions and find that there are many Warhol’s from the commercial illustrator, the filmmaker, partygoer, porn enthusiast, television producer, and of course…

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